Microsoft Corp. raised prices sharply across its Surface-branded device lineup, becoming the latest personal computer maker to pass along costs fueled by a historic memory chip shortage. Gizmodo: Microsoft Reveals Three New Surface Computers, Including One That Costs $4,300 Bloomberg on MSN: Microsoft raises Surface prices sharply in face of memory crunch Windows Central: Microsoft reveals major price increases for all Surface PCs as RAM crisis continues: Flagships now $500 more expensive than at launch Microsoft is raising prices on all its current Surface PC offerings, with the midrange devices now starting at above $1,000, and flagships starting at $1,500.

Understanding the Context

Microsoft reveals major price increases for all Surface PCs as RAM crisis continues: Flagships now $500 more expensive than at launch PCWorld: Microsoft is jacking up Surface prices. Buy them for cheap, now! Microsoft is raising prices on Surface devices at its Microsoft store. Other retailers haven't received that message, so you have a brief window to buy a cheap Surface before prices increase.

Key Insights

We'll ...