Products (RED) partners with the world’s most iconic brands to create (RED) versions of your favorite products. When you shop (RED) with our partners, your choice helps raise money, heat, and urgency for global health crises. How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.

Understanding the Context