Ars Technica: YouTube increases Premium price again, says 90-second unskippable ads are a bug YouTube increases Premium price again, says 90-second unskippable ads are a bug Forbes on MSN: YouTube Hikes Premium Prices—But Denies It’s Adding 90-Second Unskippable Ads For TV Viewers YouTube Hikes Premium Prices—But Denies It’s Adding 90-Second Unskippable Ads For TV Viewers Fans subscribed to YouTube Premium are going to notice a noticeable change to the subscription service's pricing in the coming weeks. YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it morphed into YouTube Premium with a higher $11.99 cost.

Understanding the Context

Then came the 2023 ... YouTube also denied reports it is slapping unskippable 90-second ads on YouTube videos for TV viewers. Screen Rant on MSN: YouTube Premium subscription prices increasing in the US for the first time in 3 years